https://www.alex-rowley.com/blog daily 0.75 2024-07-24 https://www.alex-rowley.com/blog/design-challenge-fooddrink-menu monthly 0.5 2021-03-27 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616861688778-N4FD747ZNK0MMT8MOUZE/menu.png Blog - design challenge: food/drink menu https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616861689010-0CTM5AO4QXIF4JREGRHX/item.png Blog - design challenge: food/drink menu https://www.alex-rowley.com/blog/design-challenge-personal-branding monthly 0.5 2021-03-27 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616857575756-A47OZR4EZC5V5ZJ6429H/IG+-+Personal+Branding.png Blog - design challenge: personal branding https://www.alex-rowley.com/home daily 0.75 2024-07-24 https://www.alex-rowley.com/succulence daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605848580771-Q0C5CHF7LCYWNL58V5LZ/Succulence4screenMockup_01.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605852821055-0YN0ONRPJXENZDX6RBY5/Succulence+Affinity+Map.png Succulence - speaking to the right audience and documenting what they shared: Using a screener survey, I posed a qualifying question in order to better understand people’s plant purchasing habits. “How often do you purchase indoor plants for your home?” With this screener, I was able to qualify interview participants that directly replicated Succulence’s target audience. Using these people’s experiences and stories, I used a series of exercises (left, for example) to gain a better understanding of their pain points, behaviors, needs and goals. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1607307925424-7HXJHS7X4S0SVIRR336B/pexels-cottonbro-4429286.jpg Succulence - meet tanna. Goal: Tanna wants to easily browse and select plants that fit her personal needs. Pain-Point: She is ill-informed on different varieties of plants and their needs and feels frustrated that she can’t make an informed purchase. Behavior: She prefers to shop local and in-person if possible. She has 4-5 plants already, but wants to add to her collection. Need: She needs to feel confident and informed in her online purchases since she cannot go in-store due to Covid. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1607311003612-JE9FLOWABQ19MTHIR2JX/Succulence+Competitive+Research.png Succulence - analyzing the competition: To ensure that Succulence was competing in the marketplace, I did a feature inventory on its biggest competitors which I determined from domain research and user interviews. Because Succulence is locally owned, it faces different and often larger challenges than big-box plant retailers do. As you can see from this chart, the current website was not doing itself any favors in keeping up, meaning that users were left with a heavy load when trying to use the site. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605859189261-62PFGGRDOGEJTZA4SRJC/Succulence_old+home.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605859385041-F2NT2PREKZSP3U1FE8QA/Succulence_Home.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605859906882-IC26H66J8ZVXSHF7Q2YU/Succulence_Intuitive+Org.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605859832163-NFO6XPRT5WYFXEFG472V/Succulence_old+product+inventory.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605860753304-ZV2L6KZ2EWO3P7M6KM2E/Succulence_old+product+page.png Succulence https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605860796755-U2D8O8ETRIZP9ID9BOGN/Succulence_Information.png Succulence https://www.alex-rowley.com/new-page daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/77735092-c5d1-4fda-90b1-afee510de185/IMG_Port_02.jpg About Me - off the clock The past few years have underscored the importance of meaningful connections and continuous growth. As a UX designer, I am dedicated to crafting intuitive and impactful experiences that enhance everyday lives. Outside the design realm, you can find me at the gym, jamming to my favorite music, or sharing laughter with loved ones. I have a passion for astrology, a love for guitar riffs, and an adventurous spirit. My goal is to create solutions that not only bring joy but also drive innovation and foster inclusivity. As I look towards 2024 and beyond, I am excited to embrace new challenges, build meaningful connections, and continue contributing to a better world through design and creativity. https://www.alex-rowley.com/abc7chicago daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605865799713-76YQTMF1HTU6XHVMMJ3I/ABC7ChicagoMockup.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605869373471-4QXFZIFAU0RM2KR4DNFN/ABC%2B7%2BChicago_Affinity%2BMap.jpg ABC7 Chicago - speaking to the right audience and documenting what they shared: Using a screener survey, we posed a qualifying question in order to better understand people’s news consumption habits. “How often do you read the news?” With this screener, we were able to qualify interview participants that directly replicated ABC7 Chicago’s target audience. Using these people’s experiences and stories, we used a series of exercises to gain a better understanding of their pain points, behaviors, needs and goals. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1607312427382-GRBJRLUX8995B9AVKULH/pexels-andrea-piacquadio-3771813.jpg ABC7 Chicago - meet louie. Goal: To improve his news experience overall by easily accessing relevant stories throughout the day on different devices Pain-Point: Louie is having difficulty finding relevant-to-him, local news on preferred news site. He wants more information related to his neighborhood, but finds it’s lacking. Behavior: Louie checks the news frequently to stay up to date with current events. He consumes NPR’s new podcast for this purpose as well. Need: Louie needs a way to get all the news he needs on a local, national and international level in one place. he must be able to access it on the multiple devices he uses daily. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868135557-ABRZLCNP1INWSUCPO966/ABC7+Chicago_+responsive+.png ABC7 Chicago - solving for multiple devices We decided to go from a “tiny tweak” responsive design to a “mostly fluid” responsive design to make better use of the space that we have on both mobile and desktop. https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868811721-8Y0QHLVCH6JTHSM3KSKP/ABC7+Chicago_Old+Home+page.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868868425-8D64QMW4N00QZ3GJTMAJ/ABC7Chicago_HomeScreen.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1607313059207-YTGRJMIOKPMBGDNX684L/ABC7%2BChicago%2B-%2BOLD%2Barticle%2Bpage.jpg ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605869149322-F07V8QH67T1I2WXFF2FO/ABC7+Chicago+Article+Page.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868011896-RKTQ95HAHPX0PBFBSFXA/Sketch_2.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868008525-Y8ALDXXAFXVB4V2C8DEK/Sketch_4.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868029679-E4ER5O8ZW9JMYECHK7XG/sketch_1.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605867997773-TVFWXEBI97RLLK9MRIJZ/Sketch_5.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868033547-2UXQXUWJ2T6FCYFY25OD/sketch_5.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868021918-JA4GN4JF1ISC0LFIYV3D/sketch_6.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868029735-QVRXMAF8MTERCHHPAON6/Sketch_6.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1605868025001-CDS48W8YXQJHBWUY1Z3R/Sketch_12.png ABC7 Chicago https://www.alex-rowley.com/general-2 daily 0.75 2020-12-30 https://www.alex-rowley.com/essentials daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1608695656443-9NAV284Z39S7ENDJRAVJ/1.png Essentials https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1608695691834-JM4IQU6711K4HNDEFD4E/2.png Essentials https://www.alex-rowley.com/home-20 daily 0.75 2021-03-26 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616796343288-0ZCKQWSUEK5EBV92AOKO/EssentialsHeader.png Home 2.0 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1609309771927-CFHAI075JDKGN9T2RBP6/ABC7ChicagoHeader+2%2C0.png Home 2.0 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1609294892634-8NL9C5NKZIRUPLLERKDL/SucculenceHeader.png Home 2.0 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616796072206-A1FLCSHAMOLBFHWB7UH8/Easelly+Web+icon+%282%29.png Home 2.0 https://www.alex-rowley.com/porfolio daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616860734108-PV08HQGQWCKFS0V8KLXI/Essentials%2BWeb%2BIcon%2B%25281%2529.jpg https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616797675339-6OMRGVOO61CLLCMLA21B/Succulence4screenMockup_01.jpg https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/8f0880cc-fc6f-4414-8967-15ae04304b9a/ICCU+Cover+Image.png https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/a23379a1-28c2-4fff-a329-3a70c8d501ed/ICCU+Cover+Image+%281%29.png https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616798490836-WTGQYL793G1PB11HLFW8/Easelly%2BWeb%2BIcon%2B%25281%2529.jpg https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616801460128-0YOCAZP0NRVWSFXPG0JI/Easelly%2BWeb%2BIcon%2B%25285%2529.jpg https://www.alex-rowley.com/porfolio-1 daily 1.0 2024-07-24 https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616797675339-6OMRGVOO61CLLCMLA21B/Succulence4screenMockup_01.jpg https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616860734108-PV08HQGQWCKFS0V8KLXI/Essentials%2BWeb%2BIcon%2B%25281%2529.jpg https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/a23379a1-28c2-4fff-a329-3a70c8d501ed/ICCU+Cover+Image+%281%29.png https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/8f0880cc-fc6f-4414-8967-15ae04304b9a/ICCU+Cover+Image.png https://images.squarespace-cdn.com/content/v1/5f8a18be9845aa7e2b6ca1bc/1616801460128-0YOCAZP0NRVWSFXPG0JI/Easelly%2BWeb%2BIcon%2B%25285%2529.jpg